okay the moment we have all been waiting for for so long has finally arrived Mr Beast has actually responded to the allegations but no not the ones you were expecting not you know him hiring a predator faking his videos doing illegal lotteries none of that he's just done skip through all of that part and he's now addressed some new backlash that he's been getting of course and it's all about lunch Ley his new product with KSI and Logan Paul but then as if Mr Beast wasn't dealing with enough heat as it was the very same day news broke that he and Amazon are now being jointly sued for Beast games oh and this gets serious because this lawsuit is requesting class action status the three most feared words for any Corporation and honestly I'm not even exaggerating when saying that this could be potentially catastrophic for Mr Beast so let's talk about it okay so this two major separate things that we do need to cover firstly lunch Le then the lawsuit both are extremely wild let's talk with lunch Le so a couple of days ago as you probably seen by now three of arguably the most influential creators there is ever been launched a joint product so yeah you know that about to make some noise and it is a packaged meal kit and uh Inside the Box you will have a bottle of prime a feast tables bar and either turkey Stacks nachos or pizza hm I think you know where this is going now it's core target market much like like AA Chris Tyson is kids no we can't keep that I promise that's not even in the script yeah rephrasing kids lunch at school and it is set up is a direct competitor to Lunchables now I I personally didn't know what Lunchables was before this but everyone that I've spoken to is very familiar and they said yeah they had it at school and no kidding it's been around since 1988 and they have a dominant share in the school lunch market and so lunch Lee seems to be pretty much exactly the same as luncha B but just healthy and that is the most important key detail for a lot of this the r because they are not saying that this is anywhere remotely healthy you know you will not find a single claim in their packaging or from their owners that it is so immediately anyone whose criticism is that their marketing it is healthy no wrong get in the bin but their claim is and you can call this clever or sneaky whether you love or you hate them that it is a better for you product and that it is healthy to the alternative Lunchables and that right there is what people are pissed about now not to State the obvious some people loved it some people hated it I mean on the love side it's obviously a smart product and there's clearly a lot of demand for it even without taking into account their incredible enormous combined following so it's going to make some money but on the flip side yeah not not the healthiest product in the world and the fact that it is deliberately marketed to kids this time you know Feasta BS and Prime could probably get away with a little bit this one directly good kids people pissed about that even a bunch of pretty large Youtubers with you know with their following and influence of their own have spoken out about it most notably DanTDM who actually has more subscribers than Logan and KSI he said what has happened to YouTubers man I can't not say anything anymore this is selling stuff for the sake of making money simple how does this benefit their fans this is selling crap to kids who who don't know better than to trust the people who are selling it to them do better now that one particular must have struck a nerve because all three responded to Dan's criticism specifically Logan said I'll tell you what happened to YouTubers we spent our lives creating content and building Our Brands now we want to build businesses you don't say anything when Lunchables faces bands for allegedly containing lead but then we want to create a better version you're upset don't eat it remember that point about Logan bringing up when Lunchables does something we don't care remember it KSI framed him as a hypocrite and called him out for when he did a sponsorship with Munch pack now it should be noted this one in particular you know Dan doesn't own a or have a stake in the product and it was 9 years ago on his third Channel but you know when I saw this I was like how the hell did KSI find it then because there's no way a guy like KSI has enough time to scroll through years of another guy's content that he's beefing with just to get that which indicates he must have like a team of people just looking for like dirt on other people to beef with it's crazy and then even Mr Beast who has been notorious for you know being silent on a lot of people's criticisms lately he actually said something and you know it was pretty long so I'll just do the highlights lunch bable sells hundreds of millions of units and countless people eat it our goal is to give people a better for you alternative to it obviously eating fresh chicken and broccoli is healthier but if someone is going to eat a pre-made meal like this then I think giving them a higher quality version at roughly the same price is a net good and that's why we launch lunch Le I don't think that's the only reason you launch lunch Le okay see here's the thing you let's put all of the moral judgments to the side for one second about selling unhealthy food to kids let's put it aside they're going to eat it no matter what right you know so why shouldn't it be theirs well that's because creator-driven Brands versus faceless corporations are held to a very different standard in the public and and here's the most important part are rewarded accordingly let me explain that all three of these creators have entered some of the most difficult markets to break into as new products and despite that they have the fastest selling beverage ever and the most fastest selling chocolate ever as well so how the hell have they done that is it because they've created a product that is just the most amazing thing the world has ever seen it's a scientific Masterpiece not really not saying they're bad I'm just saying for that kind of growth you got to have something special that's something special as we all know is their influence it's because they're real human beings they're not some faceless corporation that builds Trust trust that builds a relationship and when you go to the store and you have the option of Gatorade or prime or Hershey's and febles you're going to be more inclined to buy the product from the person you know and love hence the fastest selling products ever faceless companies don't have that kind of Leverage they have to rely on other ways of selling you their product but in business that comes with its downsides let's say because if they're buying your product specifically because they love and they like you they will also simultaneously hold you to a higher standard than the faceless Corporation you simply can't expect to have your cake and eat it too I mean some random company called eat my meat could come out tomorrow and sell the exact same product as lunch Le and no one would care no one would cry about it being unhealthy for kids because that's what faceless corporations and soulless corporations do right they care about money they care about the we get it but that's also why they often get real people like sponsoring a Dylan page video to tell everyone to go and buy it because people buy from people so when three creators expect to not only leverage their influence to sell their product but then also expect to be held to the same moral standards as the faceless company it just simply doesn't work you can't have both and that is why they are getting the backlash that they're having and that's why they also shouldn't cry about it and I don't mean that in and I don't mean that in a mean way I'm just saying like it should just be the accepted thing sell it but don't be like oh my God everyone's criticizing respond backlash hate the world are just haters none of that it's a smart business move but just don't make it seem like your fans are wrong or stupid criticizing you when you do the faceless business move and you know talk about the bottom line you're held in a different standard and that's the way that life is and so while they're all battling the pr nightmare from the lunch Le Venture Mr Beast lawyers are battling a uh lawsuit nightmare because yesterday it was real that brother is now getting sued by five unnamed contestants in the Beast games Amazon show some of them were apparently taking into hospital so not looking good in the lawsuit the participants alleged that on the set of this show they were subjected to Chronic mistreatment sexual harassment and more they said that they failed to pay minimum wages and overtime failed to prevent sexual harassment that they were deprived of Medical Care food sleep and the necessity of basic hygiene that they Expos contestants to dangerous circumstances and conditions as a condition of their employment and that these contestants were taken to hospital where they were shooting in Las Vegas a local news Outlet report reported that local hospitals had seen countless patients coming from the MR be games due to a lack of food and water these people also alleged that the production denied food to diabetics denied water to contestants and at least two individuals had seizures as a result and here is the craziest part out of all of this these claims were filed on the behalf of five people right you know five out of 2,000 original contestants not looking too bad right well wrong because they filed it seeking class action status meaning they wanted to be on behalf of all affected Beast games contestants and when you got a piece of Mr Beast in Amazon level money dangling right in front of you I don't think it's hard to imagine a lot of people suddenly realizing oh my God I was treated so badly at Mr Beast games huh me too and because a class action lawsuit allows for a large group of people to sue collectively it often leads to massive settlement sometimes in the billions but not just that it often leads to companies being forced to change their practices and deal with a lot of bad publicity which is of course Very damaging so I don't think it's going too far by saying that if this does you know pick up some steam have some real credibility to it and it goes to court man it could be so much more devastating than a lot of the other allegations that he's been going through in the past which everyone was like oh it's over for Mr Beast kind of skim through that one this one I don't know how he's going to skim through this cuz this is legal but I don't know let me know what you guys think let me know in the comments if you like these you know singular videos deeper dives into one subject and I'll get working on the regular weekly Roundup subscribe to the channel don't forget to like and send me to North Korea and I will see you very 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